The Complete Beginner’s Guide to Couponing in 2019

The heyday of utmost couponing is previous (thank goodness), however that doesn’t imply individuals still aren’t using coupons! Coupons are a good way to check out new merchandise as well as save on the gadgets your loved ones already purchases regularly.

If you’d like to get started with couponing however aren’t positive the steps to take, think about this your Complete Newbie’s Guide to Couponing.

Couponing 101

There’s so much that goes into using coupons – in reality, entire books have been written about it! – but this how-to will provide you with a strong overview of the fundamentals.

Figure Out Your Why

The first question you want to ask your self is why do you want to begin utilizing coupons? It’s essential to decide what you’re finally making an attempt to achieve with couponing with the intention to hold your “big picture” objective in mind. This helps you keep motivated and not get slowed down in the small print.

Maybe you’re working to save for a household vacation. Perhaps you’re hoping to move from two incomes to one so you’ll be able to keep residence together with your youngsters. Or probably you’re simply not interested in paying full worth in case you don’t have to (that is me!).

No matter your motivation, you’ll want to maintain two issues in mind: first, what your family commonly needs and uses; and second, sales and coupons on those gadgets. It will maintain the entire expertise of couponing manageable and in the right perspective.

Sales Cycles and Stockpiling

Earlier than you clip a single coupon, you first need a primer on understanding a store’s gross sales cycles. Why? Because more often than not you’ll save a bunch by merely shopping for gadgets once they’re on sale! Coupons are actually just the icing on the cake in most circumstances.

For instance, say the complete worth of a box of cereal is $3 and you’ve got a 50¢ coupon. In the event you use the coupon when the cereal is at full worth, you’ll pay $2.50. However in the event you wait every week or two for a sale, you may see the worth drop to $2, and then you should use the coupon to pay just $1.50 a field. Rating!

Understanding Retailer Gross sales Cycles

You’ve in all probability observed that totally different gadgets go on sale at totally different occasions in the yr. Gross sales on recent produce are in all probability most noticeable as the seasons change, but you’ll additionally find great offers throughout the year on grilling and picnic gadgets in the summer time, baking gadgets across the holidays, wholesome meals at the start of the yr, cleansing gadgets in early spring, and so forth.

Beyond the gross sales on seasonal gadgets, virtually every little thing goes on sale over the course of a 6- to 12-week interval. For those who see, say, your family’s favorite peanut butter on sale this week, buy a number of to maintain in your pantry to get you through until the subsequent sale.

As you progress in your coupon information, it’s your decision to hold a worth e-book of your typical purchases to make it easier to notice these gross sales cycles. I personally simply examine a retailer’s gross sales to one retailer, like Aldi or Walmart, and buy from the opposite retailer once they beat Aldi or Walmart’s worth. Hold it simple!

Setting Up a House Stockpile

As you begin to concentrate to how often your typical purchases go on sale, you’ll get a better sense of how a lot you want to top off every time it hits that low worth. You don’t need to refill for the apocalypse. Fairly, merely purchase a couple of additional of your favorite gadgets when they’re on sale. It’s OK to construct up your stockpile steadily!

Bonus: having a stockpile available cuts down on last-minute trips to the store to buy rest room paper, spaghetti sauce, or no matter your “must haves” are because you’ll have already got them obtainable.

A number of the easiest gadgets to stockpile embrace canned beans, flour, frozen fruit and veggies, oatmeal, pasta, rice, sugar, yeast, and different components like these that maintain for some time and can be utilized to make a wide variety of meals. It also helps to have a stockpile of cleansing products, deodorant, paper towels, shampoo, and the like.

How to Discover Coupons

Now that you simply understand your “why” and a bit bit about sales cycles and stockpiling, it’s time to truly get to clipping those coupons!

There are two several types of coupons: retailer coupons and producer’s coupons.

Store coupons are issued by the shop and may only be used at that store. You’ll find them in the shop’s weekly advert, on their website, or perhaps sent to you in the mail. They often have the store’s emblem or the phrases “Store Coupon” on them somewhere.

Producer’s coupons are issued by the manufacturer and can be used at any retailer that accepts them. These are sometimes discovered in newspaper inserts, web sites, and so forth. They virtually all the time have the words “manufacturer’s coupon” on them.

The best part? You possibly can often use each a retailer coupon and a producer’s coupon to save huge! This is referred to as “stacking” in coupon lingo. For more info on stacking, learn our submit on How to Stack Coupons (And How Not To).

Listed here are the most typical locations to find coupons nowadays:

1. Sunday Newspaper

Yes, the great ol’ Sunday newspaper continues to be the place most manufacturers distribute coupons. You’ll often discover a number of coupon inserts nestled in with all the weekly advertisements. These come from P&G (Procter & Gamble), RetailMeNot, and SmartSource. As you achieve expertise with couponing, it’s your decision to buy a number of copies of the Sunday newspaper so you’ve got extra coupon inserts available.

Get started on a subscription to your local newspaper and save by signing up by means of You may also browse Groupon for deals on the Seattle Occasions, the Houston Chronicle, the Detroit Free Press, and other common Sunday newspapers.

2. Online Printable Coupons

In addition to coupon inserts, you’ll additionally want to browse the internet to discover coupons for the merchandise you’re keen on. Websites like,,, and may also help you supplement your coupon assortment. If there’s a product that is your family’s absolute favourite, it will possibly’t harm to take a look at the producer’s website to see if they have any printable coupons out there or to join their mailing record.

3. Digital Coupons

As know-how advances, retailers and producers are shifting extra towards digital coupons, typically referred to as e-coupons. These could be store or producer’s coupons and are sometimes added to your retailer’s loyalty card. At checkout, you’ll see the savings routinely come off should you’ve bought products to which those coupons apply – no scissors needed!

For extra concepts on how to find coupons, read our posts on Where Can I Get Coupons? 11 Greatest Methods to Get Coupons in 2019 and 18 Greatest Coupon Apps to Save Money in 2019.

How to Arrange Your Coupons

Now that you simply’ve found your coupons, you’ll need to hold them organized. Otherwise, what’s the point in clipping them should you can’t discover them?! Listed here are a couple of totally different concepts for organizing your coupons:

1. Coupon Binder

Onerous-core coupon customers want the coupon binder technique because you possibly can convey your whole coupons with you wherever you go. You’ll clip all your coupons, then file them in plastic baseball trading card measurement holders inside a zip-up binder. In case you select this technique, you’ll want to stay on prime of your stash by recurrently purging expired coupons.

2. Full Insert Technique

I like to save time as well as cash, so I want the complete insert technique. When you choose this technique, you’ll write the date you acquired your coupon inserts after which file them. I maintain my coupon inserts in separate hanging file folders in a file crate. Then once I’m ready to store, I seek for the coupons I would like in a grocery coupon database like Coupon Tom. As soon as I do know the place the coupons are that I’m on the lookout for, I can pull out the individual inserts and simply clip coupons as I want them.

three. Coupon Field

In case you still want to have all your coupons with you in the store but you don’t want to lug a huge coupon binder round, the coupon field is your greatest guess as it is far more discreet. You still clip the coupons you want, but you retailer them in envelopes by category inside a plastic box. That method if you’re at the retailer and also you see a tremendous sale on rest room paper, you possibly can pull out your paper products envelope to see when you’ve got any coupons out there.

four. Retailer Binder

I exploit the complete insert technique in conjunction with a small expandable coupon binder that’s separated by retailer. It’s super compact, nevertheless it retains all of the coupons I want for a specific buying trip on the ready. Submitting coupons by the store at which you plan to use them is a good way to hold monitor of store coupons from the weekly advert or that print from the register, too.

For more info, read our publish on How to Use Coupons: Retaining Your Coupons Organized.

How to Use Coupons

Don’t just clip every coupon obtainable to you and head to the store! I assure you’ll spend way more money than you had budgeted and also you’ll in all probability deliver house a bunch of stuff your loved ones doesn’t want. Right here’s what to do as an alternative:

Step 1: Select ONE store. Sure, there are gross sales obtainable at just about each store out there, but you’ll shortly grow to be overwhelmed and burn out in the event you attempt to store every sale directly. As an alternative, decide just one retailer. As you get used to the process, you could add another retailer or two to your rotation, however you’re not a wimp for those who begin small. In any case, any sum of money you save is sweet, right?

Step 2: Page via that retailer’s weekly advert. Notice the gadgets your loved ones uses that appear to be at an honest or good worth. You’ll be able to circle the prices, star them, use a highlighter – whatever you need to assist one of the best deals stand out. Keep in mind, when you start paying nearer attention to sales, it is going to be quicker and easier for you to discover the most effective deals.

Step 3: Pull the corresponding coupons from your coupon stash. Again, a grocery coupon database like Coupon Tom permits you to shortly seek for coupons for the gadgets you need to purchase. You then simply want to clip the coupons from these specific inserts or, when you’ve already clipped them, pull them out.

Step four: Make an inventory. You’ll be able to, in fact, simply convey your marked-up ad with you to the store, but that can be somewhat cumbersome. I like to create a separate listing either on a pad of paper or on my telephone. I’ll write down the item identify, worth, any amount limitations, and mark if it has a coupon out there. Presently, I’ll also jot down the gadgets we’d like that aren’t on sale and do a quick search to see if there are any coupons out there for those, too.

Step 5: Shop and save. Head to the shop and get purchasing! At checkout, hand over your coupons and/or your retailer’s loyalty card and see what you’ve saved. Keep in mind, it’s OK to start small! When you run into points, be well mannered and calm. You possibly can all the time simply skip purchasing an merchandise if there are issues with a specific coupon, or ask to converse with a manager.

That will help you maintain monitor of your savings with coupons and purchasing gross sales, download our Free Financial savings Tracker. Use it as a guide to stick to your month-to-month finances or to brag to a pal about just how much you’ve saved over the previous a number of months or yr. It’s very motivational!

Widespread Couponing Pitfalls

1. Keep in mind that coupons are a advertising device.

It’s straightforward to get enthusiastic about utilizing coupons, and that’s why producers create them! They are a form of advertising, a method to get you to spend your hard-earned cash on something you won’t otherwise purchase. A producer might supply a high-value coupon for a brand-new product to get you to fall in love with it and proceed to buy it. That’s great if it matches a necessity or solves an issue in your life.

But like I stated before, maintain in thoughts how a lot you’re spending, not simply how much you’re saving. You may need saved 75% on your purchase, but you had to spend $100 to achieve this when your normal buying trip solely runs you about $75. And how much of what you got is something you’re truly going to use?!

2. Some gadgets NEVER go on sale or have a coupon.

As you get extra accustomed to coupons and gross sales, you may resolve to by no means buy anything until it’s on sale or has a coupon. Nicely, I hate to break it to you, but there are some gadgets that by no means go on sale or have a coupon obtainable. You may be waiting for a long time to decide up your loved ones’s favorites!

Keep in mind your “why” and the other individuals you’re looking for. In the event you haven’t purchased, say, ice cream as a result of it hasn’t been on sale and also you haven’t seen any coupons (typical for the winter months), however your husband has been begging you to decide up his favorite taste since August, you’ll be able to pony up the couple of bucks to bless and surprise him as an alternative of holding out the sales that come along with hotter weather.

three. Get accustomed to your retailer’s coupon coverage.

Most stores have a coupon policy obtainable on their website. These usually record the totally different circumstances beneath which coupons shall be accepted and in addition when they may NOT settle for coupons. For instance, some shops do not accept printed coupons for a free product.

To seek out your store’s coupon policy, you’ll be able to verify the website or simply do a fast seek for “[insert store here] coupon policy” – they’re often pretty straightforward to find. It’s helpful to print it out and convey it to the shop with you for reference as you’re purchasing or even to educate a cashier (I’ve carried out it!).

four. Use coupons appropriately.

Make sure you’re utilizing coupons on the right gadgets. If a coupon says it’s for Green Big frozen vegetables, it’s not OK to use it on the canned variety. In case you have a coupon good on a field of diapers, don’t use it on a jumbo pack.

Additionally hold in thoughts that copying or altering coupons isn’t OK, and watch the expiration dates, too! There are a couple of shops which will accept expired coupons up to a sure level, however don’t attempt to sneak one in in any other case.

5. Get assist discovering deals.

While couponing is just not as widespread as it used to be, there are still many blogs out there that highlight nice offers at your favourite stores, together with mentioning sale prices, unadvertised deals, clearance costs, and all the coupons that go together with them.

At The Coupon Undertaking, we presently spotlight the weekly deals at Fred Meyer. We’ve carried out the be just right for you of scouring the advert to discover nice offers and match them up with any obtainable producer’s coupons. However for those who’re not a Fred Meyer shopper, no sweat! Simply seek for “[insert store here] weekly deals” or “[insert store here] coupon matchups” to see if any bloggers are masking your favorite shops.

An alternative choice: social media! Facebook has a few bazillion teams for coupon customers. Find one which applies to your favorite retailer or area and see how different consumers are saving. Don’t be afraid to ask questions – most couponers love to share their experience with others!


Hopefully this beginner’s information to couponing has helped you see that utilizing coupons and buying sales is a simple approach to get monetary savings on the gadgets your loved ones wants. Give it a attempt, and earlier than you understand it, you’ll be passing on your favourite ideas and tips to your whole associates!

What ideas do you could have for beginning couponers? Please remark under to share your experience!

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